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Author: edouard

51 articles

Desk drawer overflowing with accumulated business cards

8 August 2026

Customer list: the gold sleeping in your phone

Your customer list already exists, and it’s worth real money: it’s just scattered across your phone, your email, and your invoices. You don’t need…

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Visitor waiting for a page to load on his phone in a café

7 August 2026

Slow website: the day ours dropped to 37

A slow website quietly scares visitors away before they ever reach out to you. That’s exactly what happened to us one Sunday morning in…

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Two entrepreneurs in a discovery conversation across a small table

6 August 2026

Sales process: talent is overrated

A sales process is what gets contracts signed, not talent. That’s the most stubborn myth in small business: good salespeople are born with a…

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Stack of pending quotes on a small business desk

5 August 2026

Follow up on a quote: the 5-step method

To follow up on a quote effectively, pull every quote that’s gone unanswered for more than 7 days, sort it by amount, then send…

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Manufacturer inspecting stacks of cardboard sheets in his workshop

4 August 2026

Calculate profit margin: the 36-cent story

To calculate profit margin is the only way to know if your business is actually making money or just burning itself out chasing revenue.…

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