Blog tag

Marketing

10 articles

27 September 2026

Host a webinar: show your screen instead of talking

To host a webinar that actually serves a purpose, you need three decisions: show your screen instead of talking, remind the people who signed…

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25 September 2026

The freemium model means offering a deliberately limited free version, so people can test before buying the full version. The free part is not…

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24 September 2026

Warm leads are people who have already made a move toward you. A comment, a message, a question at the end of a talk.…

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23 September 2026

A website contact form has one job: turn a visitor into a request that someone handles. Not a lost email, and not a row…

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4 September 2026

A sales funnel is the full path a client request takes, from the first contact through payment and the follow-up after. It isn’t a…

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2 September 2026

Customer acquisition cost is everything you spend to win a new customer, divided by the number of customers you win over that period. Most…

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27 August 2026

When you respond to a negative review, you’re not trying to win over the person who wrote it. You’re writing for the two hundred…

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21 August 2026

The simplest closing technique is booking the next appointment during the call, right in front of the prospect, before you hang up. No link…

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16 August 2026

You can create a Google Business Profile without a storefront, and it’s free. A service business owner who works from home and on the…

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